SECTOR
Prop Firm, Trading & Education
Prop Firm, Trading & Education
SCOPE
Branding, CRM Design, UI/UX Design, Product Structure
Branding, CRM Design, UI/UX Design, Product Structure
YEAR
2025
2025
Project Overview
Project Overview
Project Overview
The Prop Academy (TPA) is an education-first prop trading platform built to help traders progress from learning to evaluation and ultimately funded trading. The challenge was to translate this journey into a clear, premium, and structured digital experience that builds trust, motivation, and long-term engagement. BOGA was responsible for shaping TPA’s entire visual and digital foundation — from brand identity to website experience and internal CRM interface. The goal was to create a platform that feels professional, aspirational, and easy to navigate for traders at different stages of their journey.
The Prop Academy (TPA) is an education-first prop trading platform built to help traders progress from learning to evaluation and ultimately funded trading. The challenge was to translate this journey into a clear, premium, and structured digital experience that builds trust, motivation, and long-term engagement. BOGA was responsible for shaping TPA’s entire visual and digital foundation — from brand identity to website experience and internal CRM interface. The goal was to create a platform that feels professional, aspirational, and easy to navigate for traders at different stages of their journey.
The Core Problem
The Core Problem
Most prop trading academies suffer from the same issues: overcomplicated interfaces, unclear learning paths, and weak brand credibility.
For TPA, the challenges were clear:
No strong visual identity to differentiate the academy in a crowded prop-firm space
Disconnected user experience between education, evaluation, and account management
Complex information presented without hierarchy, overwhelming new users
Internal CRM tools that lacked clarity and usability for daily operations
Without a unified system, both users and internal teams faced friction at every step.
Most prop trading academies suffer from the same issues: overcomplicated interfaces, unclear learning paths, and weak brand credibility.
For TPA, the challenges were clear:
No strong visual identity to differentiate the academy in a crowded prop-firm space
Disconnected user experience between education, evaluation, and account management
Complex information presented without hierarchy, overwhelming new users
Internal CRM tools that lacked clarity and usability for daily operations
Without a unified system, both users and internal teams faced friction at every step.
Strategic Foundation
Strategic Foundation
Our strategy focused on one core idea: turning complexity into clarity without losing depth. We approached TPA as a structured learning ecosystem rather than just a trading platform, designing every touchpoint with progression, motivation, and usability in mind.
The experience was built around education-first positioning, clear stage-based user journeys, strong visual trust signals, and a minimal, focused UI that maintains financial clarity. At the same time, the system was designed to scale with the academy’s growth, ensuring that every design decision supported learning, confidence, and long-term retention.
Brand Identity System
Brand Identity System
We designed a complete brand identity for TPA that communicates education, credibility, and growth. The identity balances professionalism with approachability, avoiding aggressive prop-firm clichés. It was built to feel trustworthy for beginners while remaining serious enough for advanced traders.
The logo and identity system were designed to work seamlessly across digital products, marketing assets, dashboards, and educational content — ensuring consistency at every touchpoint.
We designed a complete brand identity for TPA that communicates education, credibility, and growth. The identity balances professionalism with approachability, avoiding aggressive prop-firm clichés. It was built to feel trustworthy for beginners while remaining serious enough for advanced traders.
The logo and identity system were designed to work seamlessly across digital products, marketing assets, dashboards, and educational content — ensuring consistency at every touchpoint.
Website UI/UX Design
Website UI/UX Design
The website was designed as the primary gateway into the TPA ecosystem.
Our focus was on clarity, flow, and storytelling.
Key objectives:
Clearly explain the academy’s value and process
Guide users through education → evaluation → funding
Present pricing and plans transparently
Reduce cognitive load with clean layouts and strong hierarchy
Maintain a premium, modern fintech aesthetic
The result is a website that educates first, sells second — and builds trust immediately.
The website was designed as the primary gateway into the TPA ecosystem.
Our focus was on clarity, flow, and storytelling.
Key objectives:
Clearly explain the academy’s value and process
Guide users through education → evaluation → funding
Present pricing and plans transparently
Reduce cognitive load with clean layouts and strong hierarchy
Maintain a premium, modern fintech aesthetic
The result is a website that educates first, sells second — and builds trust immediately.
Educational Experience Design
Educational Experience Design
TPA’s platform was designed around structured learning and evaluation, with the UI built to support this progression in a clear and intuitive way. We created dedicated course and learning flow screens, clear explanations for each evaluation phase, and strong visual separation between stages to reduce cognitive load. Progress indicators and status visibility help users understand their current position at all times, while a calm and focused interface supports long learning sessions. The overall experience ensures users always know where they are in the journey and what comes next.
TPA’s platform was designed around structured learning and evaluation, with the UI built to support this progression in a clear and intuitive way. We created dedicated course and learning flow screens, clear explanations for each evaluation phase, and strong visual separation between stages to reduce cognitive load. Progress indicators and status visibility help users understand their current position at all times, while a calm and focused interface supports long learning sessions. The overall experience ensures users always know where they are in the journey and what comes next.
CRM & Internal Dashboard UI/UX
CRM & Internal Dashboard UI/UX
Beyond the user-facing platform, BOGA designed the internal CRM interface used by the TPA team to manage users, plans, and operations efficiently. The objective was to simplify daily workflows while maintaining full visibility across the system. The CRM provides a clear overview of users and stages, fast access to key trader data, reduced friction in administrative tasks, and logically grouped information. Built with scalability in mind, the interface supports future growth without adding complexity, keeping efficiency and clarity at its core.
Beyond the user-facing platform, BOGA designed the internal CRM interface used by the TPA team to manage users, plans, and operations efficiently. The objective was to simplify daily workflows while maintaining full visibility across the system. The CRM provides a clear overview of users and stages, fast access to key trader data, reduced friction in administrative tasks, and logically grouped information. Built with scalability in mind, the interface supports future growth without adding complexity, keeping efficiency and clarity at its core.
User Flow & System Logic
User Flow & System Logic
We mapped and designed end-to-end user flows across the entire platform, covering onboarding and account creation, login and authentication, learning progression, plan selection and payment, evaluation tracking, and dashboard navigation. Each flow was carefully structured to minimize friction and guide users step by step, ensuring the experience feels seamless and intuitive at every stage. The result is a system where users never feel lost, confused, or overwhelmed.
We mapped and designed end-to-end user flows across the entire platform, covering onboarding and account creation, login and authentication, learning progression, plan selection and payment, evaluation tracking, and dashboard navigation. Each flow was carefully structured to minimize friction and guide users step by step, ensuring the experience feels seamless and intuitive at every stage. The result is a system where users never feel lost, confused, or overwhelmed.
Scalability & Future-Ready Architecture
Scalability & Future-Ready Architecture
From the beginning, the platform was designed with growth in mind. Every layer of the system — brand, website, learning experience, and CRM — was structured to scale without requiring fundamental redesigns. Modular layouts, reusable components, and clear system logic allow TPA to introduce new courses, evaluation models, user roles, and operational features seamlessly. This future-ready approach ensures the academy can evolve while maintaining consistency, performance, and user clarity across all touchpoints.
From the beginning, the platform was designed with growth in mind. Every layer of the system — brand, website, learning experience, and CRM — was structured to scale without requiring fundamental redesigns. Modular layouts, reusable components, and clear system logic allow TPA to introduce new courses, evaluation models, user roles, and operational features seamlessly. This future-ready approach ensures the academy can evolve while maintaining consistency, performance, and user clarity across all touchpoints.
Outcome
Outcome
The Prop Academy launched with a cohesive brand, a clear educational platform, and a scalable internal system that supports both users and operations. The project delivered a strong and credible brand identity, a modern and intuitive website experience, a structured learning and evaluation journey, and an efficient CRM interface for internal teams. With a solid digital foundation in place, TPA is now positioned as a serious, education-driven prop academy, supported by a clear and scalable ecosystem for long-term growth.
The Prop Academy launched with a cohesive brand, a clear educational platform, and a scalable internal system that supports both users and operations. The project delivered a strong and credible brand identity, a modern and intuitive website experience, a structured learning and evaluation journey, and an efficient CRM interface for internal teams. With a solid digital foundation in place, TPA is now positioned as a serious, education-driven prop academy, supported by a clear and scalable ecosystem for long-term growth.
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Stay Ahead in FinTech Marketing
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