SECTOR
Blockchain / DeFi / Trading Infrastructure
Blockchain / DeFi / Trading Infrastructure
SCOPE
Brand Identity, UI/UX Design, Product Strategy, Investor Pitch
Brand Identity, UI/UX Design, Product Strategy, Investor Pitch
YEAR
2025
2025
Project Overview
Project Overview
Project Overview
Soltrack is a Solana-first on-chain intelligence and infrastructure platform built to help traders, analysts, and developers understand wallet behavior, analyze token-level performance, and build data-driven strategies in real time. The project started with an ambitious goal: to bring clarity to a fast-growing but fragmented ecosystem. Existing tools focused on isolated aspects of on-chain data, leaving users without a unified way to track performance, understand strategy, or scale execution. Boğa partnered with Soltrack to define the brand, shape the MVP product experience, and translate a technically complex platform into a clear, confident, and scalable system.
The Core Problem
The Core Problem
As Solana activity accelerated, access to raw data became easier, but understanding that data did not. Traders could see transactions, but not behavior. Developers could access infrastructure, but lacked visibility into performance and usage. Strategy discovery remained fragmented across dashboards, bots, and manual processes.
Soltrack needed to solve more than a tooling problem. It needed to bridge insight and execution, while remaining accessible to everyday users and powerful enough for advanced analysts. The challenge was to design a product and brand that could communicate intelligence without intimidation and depth without complexity.
As Solana activity accelerated, access to raw data became easier, but understanding that data did not. Traders could see transactions, but not behavior. Developers could access infrastructure, but lacked visibility into performance and usage. Strategy discovery remained fragmented across dashboards, bots, and manual processes.
Soltrack needed to solve more than a tooling problem. It needed to bridge insight and execution, while remaining accessible to everyday users and powerful enough for advanced analysts. The challenge was to design a product and brand that could communicate intelligence without intimidation and depth without complexity.
Strategic Foundation
Strategic Foundation
Before moving into design, we worked closely with the Soltrack team to establish a clear strategic foundation. This phase focused on aligning the product vision across different user types and defining Soltrack’s unique position within the Solana ecosystem.
Rather than competing directly with analytics platforms, copy-trading tools, or infrastructure providers, Soltrack was positioned as a connective layer — one that brings wallet intelligence, strategy insight, and execution infrastructure together in a single environment. This strategic clarity informed every decision that followed, from interface hierarchy to investor messaging.
Content System & Product Structure
Content System & Product Structure
Before moving into design, we worked closely with the Soltrack team to establish a clear strategic foundation. This phase focused on aligning the product vision across different user types and defining Soltrack’s unique position within the Solana ecosystem.
Rather than competing directly with analytics platforms, copy-trading tools, or infrastructure providers, Soltrack was positioned as a connective layer — one that brings wallet intelligence, strategy insight, and execution infrastructure together in a single environment. This strategic clarity informed every decision that followed, from interface hierarchy to investor messaging.
Before moving into design, we worked closely with the Soltrack team to establish a clear strategic foundation. This phase focused on aligning the product vision across different user types and defining Soltrack’s unique position within the Solana ecosystem.
Rather than competing directly with analytics platforms, copy-trading tools, or infrastructure providers, Soltrack was positioned as a connective layer — one that brings wallet intelligence, strategy insight, and execution infrastructure together in a single environment. This strategic clarity informed every decision that followed, from interface hierarchy to investor messaging.
Visual Identity & Brand Language
Visual Identity & Brand Language
The product experience was designed around user intent rather than features. Instead of overwhelming users with data, the platform guides them from high-level discovery to deep analysis through a clear, modular structure.
Core sections such as tracking, wallet analysis, and DeFi activity were designed to work together, allowing users to move seamlessly between overview and detail. This structure ensured that both casual users and power users could extract value without friction, while keeping the platform flexible enough to scale as new features are introduced.
The product experience was designed around user intent rather than features. Instead of overwhelming users with data, the platform guides them from high-level discovery to deep analysis through a clear, modular structure.
Core sections such as tracking, wallet analysis, and DeFi activity were designed to work together, allowing users to move seamlessly between overview and detail. This structure ensured that both casual users and power users could extract value without friction, while keeping the platform flexible enough to scale as new features are introduced.
UI/UX Design for the MVP Platform
UI/UX Design for the MVP Platform
Boğa designed the full MVP interface, focusing on clarity, hierarchy, and usability in data-dense contexts. The dashboard, wallet views, and DeFi activity sections were crafted to surface insights quickly while allowing deeper exploration when needed.
Special attention was given to interaction patterns, spacing, and visual rhythm to ensure that complex analytics remain readable and intuitive. The result is a product experience that feels calm and controlled, even when presenting real-time, high-volume blockchain data.
Boğa designed the full MVP interface, focusing on clarity, hierarchy, and usability in data-dense contexts. The dashboard, wallet views, and DeFi activity sections were crafted to surface insights quickly while allowing deeper exploration when needed.
Special attention was given to interaction patterns, spacing, and visual rhythm to ensure that complex analytics remain readable and intuitive. The result is a product experience that feels calm and controlled, even when presenting real-time, high-volume blockchain data.
Competitive Landscape & Market Analysis
Competitive Landscape & Market Analysis
To support both product decisions and investor communication, we conducted an extensive analysis of the competitive landscape. This research covered wallet analytics platforms, copy-trading tools, and developer infrastructure providers across multiple ecosystems.
The analysis revealed a clear market gap: while many tools excel in individual areas, very few connect insight, strategy, and infrastructure in a unified way. These findings directly influenced Soltrack’s positioning, feature prioritization, and long-term roadmap, strengthening its differentiation in a crowded market.
To support both product decisions and investor communication, we conducted an extensive analysis of the competitive landscape. This research covered wallet analytics platforms, copy-trading tools, and developer infrastructure providers across multiple ecosystems.
The analysis revealed a clear market gap: while many tools excel in individual areas, very few connect insight, strategy, and infrastructure in a unified way. These findings directly influenced Soltrack’s positioning, feature prioritization, and long-term roadmap, strengthening its differentiation in a crowded market.
Investor Pitch & Narrative Design
Investor Pitch & Narrative Design
Building on the strategic and research foundation, we developed a complete investor pitch deck for Soltrack. The narrative focused on market momentum, ecosystem gaps, and Soltrack’s role as an enabling layer rather than a single-purpose product.
The deck balanced technical credibility with clarity, ensuring that complex concepts were easy to understand without oversimplification. Visually and tonally, it aligned closely with the product and brand, presenting Soltrack as a serious, scalable platform ready for growth.
Building on the strategic and research foundation, we developed a complete investor pitch deck for Soltrack. The narrative focused on market momentum, ecosystem gaps, and Soltrack’s role as an enabling layer rather than a single-purpose product.
The deck balanced technical credibility with clarity, ensuring that complex concepts were easy to understand without oversimplification. Visually and tonally, it aligned closely with the product and brand, presenting Soltrack as a serious, scalable platform ready for growth.
Digital Experience & System Consistency
Digital Experience & System Consistency
All deliverables were designed as part of one coherent system. Brand identity, UI components, and presentation materials followed the same visual logic, hierarchy, and tone.
This consistency ensures that whether users interact with the product, review marketing materials, or explore the investor deck, they experience the same level of clarity, confidence, and professionalism.
All deliverables were designed as part of one coherent system. Brand identity, UI components, and presentation materials followed the same visual logic, hierarchy, and tone.
This consistency ensures that whether users interact with the product, review marketing materials, or explore the investor deck, they experience the same level of clarity, confidence, and professionalism.
Outcome
Outcome
Boğa delivered a complete end-to-end foundation for Soltrack’s launch and growth. The project resulted in a distinctive brand identity, a scalable MVP platform, a clear strategic position in the market, and an investor-ready narrative.
Together, these elements positioned Soltrack as a credible, future-ready platform — capable of serving traders, analysts, and developers while scaling with the evolving Solana ecosystem.
Boğa delivered a complete end-to-end foundation for Soltrack’s launch and growth. The project resulted in a distinctive brand identity, a scalable MVP platform, a clear strategic position in the market, and an investor-ready narrative.
Together, these elements positioned Soltrack as a credible, future-ready platform — capable of serving traders, analysts, and developers while scaling with the evolving Solana ecosystem.
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Strategic insights on fintech branding, marketing execution, and growth trends, straight to your inbox.
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