SECTOR
Fintech / Digital Assets & Real-World Tokenization
Fintech / Digital Assets & Real-World Tokenization
SCOPE
Brand Strategy, Visual Identity, Digital Experience, Tone of Voice, Design System
Brand Strategy, Visual Identity, Digital Experience, Tone of Voice, Design System
YEAR
2025
2025
Project Overview
Project Overview
Project Overview
iMultiply approached Boğa with a vision to build a new category of financial product. A token backed by real intellectual property, engineered with a predictable appreciation model, and powered by a community driven network effect. The challenge was clear, the brand needed to feel trustworthy, modern and global. The product needed to be understood instantly despite its complex mechanics. The landing page needed to convert from the first visit. And the entire identity had to communicate growth, simplicity, and empowerment. We built the full brand identity, strategic messaging, and a complete landing page experience based on the project’s foundation described in the client’s documents.
The Core Problem
The Core Problem
Create a new fintech identity from the ground up: The client had a powerful mechanism but no market-ready story. Everything required definition: the why, the how, the tone, the visual DNA and the digital experience.
Translate complexity into clarity: The token model includes real-world IP backing, 1000 price levels, a structured growth system, a limited supply and a four-level referral engine. We had to reduce this complexity into a message anyone could understand in seconds.
Build instant trust in a skeptical market: This is a new token entering a space filled with scams, noise and overpromises. The brand needed authority, transparency and simplicity from the first second.
Design a scalable, global-ready system: Logos, colors, typography and UX decisions had to work on everything from mobile 24px icons to landing pages to future dashboards and marketing funnels.
Create a new fintech identity from the ground up: The client had a powerful mechanism but no market-ready story. Everything required definition: the why, the how, the tone, the visual DNA and the digital experience.
Translate complexity into clarity: The token model includes real-world IP backing, 1000 price levels, a structured growth system, a limited supply and a four-level referral engine. We had to reduce this complexity into a message anyone could understand in seconds.
Build instant trust in a skeptical market: This is a new token entering a space filled with scams, noise and overpromises. The brand needed authority, transparency and simplicity from the first second.
Design a scalable, global-ready system: Logos, colors, typography and UX decisions had to work on everything from mobile 24px icons to landing pages to future dashboards and marketing funnels.
Strategic Diagnosis and Insights
Strategic Diagnosis and Insights
We began with research, interviews and analysis of the token structure. Three strategic insights shaped the entire direction:
Tangibility is the differentiator
The project is backed by real intellectual property across 181 countries. This real-world foundation had to be a core part of the identity.Empowerment is the emotional hook
The concept of moving from scarcity to abundance is rooted in personal growth. The brand must make users feel capable, included and guided.Clarity is the product
If the brand feels confusing, the project fails. So every visual, word and layout aims for maximum simplicity.
Brand Strategy
Brand Strategy
iMultiply’s strategy is built around a simple idea: empower individuals through clarity, stability and real-world value. The brand positions itself as a digital asset rooted in tangible intellectual property, giving users an accessible entry point into structured financial growth. The communication approach follows the same logic. The language is simple and confident, the tone is optimistic and direct, and the messaging avoids jargon entirely. Everything is designed to make a complex financial model feel intuitive and trustworthy for any user, regardless of their experience with fintech or crypto.
iMultiply’s strategy is built around a simple idea: empower individuals through clarity, stability and real-world value. The brand positions itself as a digital asset rooted in tangible intellectual property, giving users an accessible entry point into structured financial growth. The communication approach follows the same logic. The language is simple and confident, the tone is optimistic and direct, and the messaging avoids jargon entirely. Everything is designed to make a complex financial model feel intuitive and trustworthy for any user, regardless of their experience with fintech or crypto.
Logo and Symbol
Logo and Symbol
Since iMultiply had no existing identity, we began with a blank canvas and crafted a symbol that reflects the entire philosophy of the project. The lowercase “i” became the core element, representing the individual at the center of the ecosystem. We shaped it into a modern keyhole form to express access, protection and the unlocking of financial opportunity. The circular dot symbolizes participation, while the vertical stem conveys structure and stability. A lime accent introduces energy and forward motion. The final result is a clean, scalable and instantly recognizable mark created specifically for digital-first environments.
Since iMultiply had no existing identity, we began with a blank canvas and crafted a symbol that reflects the entire philosophy of the project. The lowercase “i” became the core element, representing the individual at the center of the ecosystem. We shaped it into a modern keyhole form to express access, protection and the unlocking of financial opportunity. The circular dot symbolizes participation, while the vertical stem conveys structure and stability. A lime accent introduces energy and forward motion. The final result is a clean, scalable and instantly recognizable mark created specifically for digital-first environments.
Typography
Typography
The color palette was developed entirely from scratch to embody growth, clarity and trust. A vibrant electric green communicates opportunity and momentum, while a deeper teal brings balance, stability and credibility. The contrast between these tones allows the system to perform equally well in dark and light interfaces, enhancing accessibility and visual hierarchy. This palette became the foundation of the entire identity, extending seamlessly into landing pages, marketing assets, icons and future UI components.
The color palette was developed entirely from scratch to embody growth, clarity and trust. A vibrant electric green communicates opportunity and momentum, while a deeper teal brings balance, stability and credibility. The contrast between these tones allows the system to perform equally well in dark and light interfaces, enhancing accessibility and visual hierarchy. This palette became the foundation of the entire identity, extending seamlessly into landing pages, marketing assets, icons and future UI components.
Color System
Color System
The digital experience was designed to communicate three things within the first few seconds: what iMultiply is, why it is different and why users should join the waitlist. We created a dark, immersive environment accented with neon green to communicate structure, transformation and forward momentum. The hero message Multiply Your Potential. Secure Your Future. acts as the defining promise of the platform. The page architecture follows a clear storytelling arc that moves users from interest to understanding, then to trust and finally conversion. Each scroll interaction was intentionally crafted to remove friction and guide users from curiosity to action.
The digital experience was designed to communicate three things within the first few seconds: what iMultiply is, why it is different and why users should join the waitlist. We created a dark, immersive environment accented with neon green to communicate structure, transformation and forward momentum. The hero message Multiply Your Potential. Secure Your Future. acts as the defining promise of the platform. The page architecture follows a clear storytelling arc that moves users from interest to understanding, then to trust and finally conversion. Each scroll interaction was intentionally crafted to remove friction and guide users from curiosity to action.
Digital Experience
Digital Experience
The rebrand transformed iMultiply from a conventional fintech into a pioneer of tangible digital investment. By fusing minimalist aesthetics with meaningful symbolism, the brand now embodies its mission:
Combining technology, trust, and tangible value to create a participatory financial revolution.
The rebrand transformed iMultiply from a conventional fintech into a pioneer of tangible digital investment. By fusing minimalist aesthetics with meaningful symbolism, the brand now embodies its mission:
Combining technology, trust, and tangible value to create a participatory financial revolution.
UI/UX Design
UI/UX Design
The landing page represents the complete brand system in a functional and educational format. Every section is designed to guide users through the key pillars of the project, from real-world asset backing to predictable growth levels, deflationary mechanics and community participation. The experience becomes more personal after signup, revealing the user’s position in the waitlist along with a referral link and reward mechanics that support community-driven expansion. This entire system reinforces the feeling of engaging with a structured, intelligent and transparent investment model.
The landing page represents the complete brand system in a functional and educational format. Every section is designed to guide users through the key pillars of the project, from real-world asset backing to predictable growth levels, deflationary mechanics and community participation. The experience becomes more personal after signup, revealing the user’s position in the waitlist along with a referral link and reward mechanics that support community-driven expansion. This entire system reinforces the feeling of engaging with a structured, intelligent and transparent investment model.
Outcome
Outcome
iMultiply now stands as a complete brand and digital experience built entirely from scratch and ready for global scale. What began as a raw concept evolved into a polished, investment-ready identity supported by a strong foundation of strategic storytelling and digital clarity. The final brand communicates clarity, trust, participation, growth and real-world value. Boğa successfully transformed a highly technical token model into a modern financial brand that users can understand, trust and feel emotionally connected to.
iMultiply now stands as a complete brand and digital experience built entirely from scratch and ready for global scale. What began as a raw concept evolved into a polished, investment-ready identity supported by a strong foundation of strategic storytelling and digital clarity. The final brand communicates clarity, trust, participation, growth and real-world value. Boğa successfully transformed a highly technical token model into a modern financial brand that users can understand, trust and feel emotionally connected to.
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Stay Ahead in
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Strategic insights on fintech branding, marketing execution, and growth trends, straight to your inbox.
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Receive the latest blog articles about design and fintech directly to your inbox.
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